When speaking with professional services firms about one of their clients, I’ll often hear, “We’ve got a good relationship with that company.” That may very well be true. However, how deep of a relationship is it? Can you quantify that connection better through an actual client retention strategy? If you’re not absolutely certain on that, you might do well to acquaint yourself with The Three Crosses: Cross-Selling, Cross-Serving and Cross-Solving. When you’ve reached a state